In most cases, the worst-selling product is also the worst in terms of performance. However, in the full-sized pickup truck market this correlation doesn’t seem to be true. You see, one of the worst-selling trucks amongst the full-sizers is the Nissan Titan which is by no means a bad truck. In fact, it is better than many others in the current market.

In a market full of hybrids and smaller turbo engines, the Nissan Titan still utilizes a big naturally aspirated V8. These trucks are known for their reliability and capabilities. We believe that this is the bargain of the current truck market that no one talks about and in this article, we are going over the reasons why that is the case.

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What Trucks Belong In The Full-Sized Market?

2023 Nissan Titan Pro 4X
2023 Nissan Titan Pro 4X Static off-road

The full-sized truck is one of the most common vehicles one will see on American roads. It is a larger variant than both the compact and mid-sized trucks. The larger full-sized models can haul and tow heavier weights thanks to their larger engines, stronger axles, heavy-duty suspension, and better brakes. Furthermore, they have more bed and interior space and are generally more comfortable. In most cases, these types of trucks can tow upwards of 10,000 pounds while smaller mid-sized trucks can haul around the 6,000-pound mark.

The most famous full-sized trucks are the Toyota Tundra, Ford F-150, Ram 1500, and the Chevrolet Silverado. These trucks are the starting point of every company’s heavy-duty division with even larger models that can be used as busses, or recovery towing rigs.

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The Titan Offers One Of The Most Reliable Drivetrains On The Current Market

2023 Nissan Titan XD crew cab

The Titan is an impressive truck which is partly why its low sales seem strange. Under the hood of this full-sized Nissan, you will find a 5.6 liter V-8 that pumps out 400 horsepower. However, the best part about this engine isn’t the numbers it produces but the fact that it is one of the most reliable units out there.

Most trucks on the current market have switched to smaller turbocharged units which lower emissions and fuel consumption but are problematic due to their complicated parts and over-stressed design. A full-sized Chevy Silverado now offers a 2.0-liter turbo as a base engine. In a full-sized truck! This is pure madness, a couple of decades ago a 2.0 liter in a full-sizer would have been laughable, but not anymore.

In any case, the Titan offers that big V-8 as standard and even though gas mileage (16mpg – 21mpg) isn’t its strong point, the number of trouble-free miles that it could offer is getting increasingly tough to find in any other truck.

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How Does The Titan Compare To The Rest Of The Competition?

Black Toyota Tundra i-Force Max
Front three-quarters shot of the Toyota Tundra i-Force Max 

The Titan is an older generation truck; therefore, its numbers tend to be a bit lower. That being said, they are still respectable and certainly usable. This truck used to be able to fight head-to-head with an older generation Tundra, but in this instance, we will compare it to the all-new current-generation Toyota.

As far as the engine goes, the Titan comes standard with the V-8 mentioned above that produces 400 horsepower and 413 pound-feet of torque while the Tundra offers a twin-turbo V-6 that pumps out 389 horsepower and 479 pound-feet of torque. Higher-spec Tundra models add a hybrid system to the V-6 which takes numbers to 437 horsepower and 583 pound-feet of torque.

Of course, the Tundra is the more powerful vehicle here. However, we wouldn’t want to deal with the twin-turbo and hybrid units ten years down the road. Toyotas aren’t indestructible and issues with these expensive systems will certainly arise at some point.

2023 Nissan Titan rear cargo space

Engine aside, let’s have a look at all the important truck-related numbers. Towing for the Titan is rated at 10,800 pounds. The Tundra can Tackle 12,000. Payload numbers for both the Titan and Tundra are 1658 pounds and 1940 pounds respectively. Sure, the Tundra can tow and haul more weight, but do you ever need to move around such heavy loads? We believe that the numbers of the Titan are plenty enough for the vast majority of truck owners.

Finally, bed and truck configurations for the Titan include a 6.5 feet long bed paired with a king cab configuration or a 5.5 feet bed when paired with a crew cab. The Tundra does offer more options here as it can be bought in a double cab 6.5-foot or 8.1-foot bed configuration or even a CrewMax with a shorter 5.5 or 6.5-foot bed. So, for anyone looking for a lot of bed space, the Tundra offers it while the Titan doesn’t.

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Interior And Exterior Features

2023 Nissan Titan with dual pano roof

When it comes to interior and exterior design and features the Titan can certainly keep up with the competition. Sure, it is not as advanced nor as futuristic as other trucks on the current market, but it does offer all the basic requirements of modern-day driving. The truck comes as standard with an 8.0-inch display while a 9.0-inch unit is also available as an optional extra.

Both screens come standard with Apple car play and Android Auto. On the options list, you can also tick features like a panoramic sunroof and leather seats. This is a great cabin to sit in and the fact that it still utilizes physical buttons and more simple controls to us is appealing. Screens and touch-sensitive buttons are starting to get a bit annoying to use.

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The Price Of The Titan Is The Best Part

2023 Nissan Titan on an off-road terrain 

The Nissan Titan has a starting price of $39,950 while the most expensive and most luxurious model tops up at $63,320. Now, when compared to today’s market, these prices are much lower than other trucks available. To give you an idea of the price difference, here are the lowest and highest prices depending on the trim level of some of the most popular trucks in America.

The Toyota Tundra ranges between a cheaper base price of $38,965 but goes all the way up to a much more expensive $77,645. The same is true for the F-150 which starts at a very affordable 33,695 but goes all the way up to an eye-wateringly expensive figure of $84.910.

So, the Titan is a great buy for anyone who is looking for a mid-level truck. The cheapest models may not be as appealing, but the higher trim levels come at a good price with good equipment. This is easily of the most reliable and old-school trucks on the current market; therefore, if you want a truck that will last for many years to come then the Titan is the perfect choice.